The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
archfund.org
Agency: Arnold Worldwide / St. Louis
Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site
Agency: BVK / Milwaukee
Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site
Agency: BVK / Milwaukee
Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
NASA Portal
Agency: Critical Mass / Calgary
Client: NASA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Nature Audit - Interactive Mapping Application
Agency: epiculture / Toronto
Client: WWF Canada Category: Non-Profit Organizations / Non-Profit - Web Sites
Viral
Agency: Euro RSCG Interaction / London
Client: Crusaid Category: Non-Profit Organizations / Non-Profit - Web Sites
Forever Honor Web Site
Agency: Periscope / Minneapolis
Client: U.S. Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Sites
World of Expression
Agency: Platinum Design / New York
Client: Bertelsmann's Scholarship Program Category: Non-Profit Organizations / Non-Profit - Web Sites
Release1 Web Site
Agency: The Barbarian Group / Boston
Client: Release1 Category: Non-Profit Organizations / Non-Profit - Web Sites
Save the Leatherback
Agency: Tribal DDB / Vancouver
Client: Sea Turtle Restoration Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Grotto.TV
Agency: White Sheep / Helsinki
Client: Nordic Institute for Contemporary Art (NIFCA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / St. Louis
Client:
Jefferson National Parks Association
Title:
archfund.org
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04233N
Award:
2004 Interactive Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Greenpeace
Title:
The parachutist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04234N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
America Needs Nurses
Title:
America Needs Nurses Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04235N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
Serve
Title:
Serve Agency Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04236N
Award:
2004 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
NASA
Title:
NASA Portal
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04237N
Award:
2004 Interactive Merit Award
Agency:
epiculture / Toronto
Client:
WWF Canada
Title:
The Nature Audit - Interactive Mapping Application
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04238N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction / London
Client:
Crusaid
Title:
Viral
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04239N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
U.S. Marine Corps
Title:
Forever Honor Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04240N
Award:
2004 Interactive Merit Award
Agency:
Platinum Design / New York
Client:
Bertelsmann's Scholarship Program
Title:
World of Expression
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04241N
Award:
2004 Interactive Merit Award
Agency:
The Barbarian Group / Boston
Client:
Release1
Title:
Release1 Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04242N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Sea Turtle Restoration Project
Title:
Save the Leatherback
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04243N